40 Horror Book and Reading Statistics (2026)
Nine horror/Gothic findings and 31 wider reading figures. Each retains its own population and date.
Canadian Gothic growth, Q3 2026
Source: BookNet Canada, November 2026. Chart values are published percentage changes. Headline gaps are HorrorBooks’ subtraction of the two reported rates, in percentage points.
Gothic sales and renewals grew faster than all fiction; loans grew more slowly. Our comparison uses all six rates in BookNet Canada’s report, each comparing July–September 2026 with the same months of 2025.
Read the six values as a table
| Measure | Gothic | All fiction | Gap |
|---|---|---|---|
| Print sales | 45% | 6% | +39 pp |
| Library loans | 8% | 11% | -3 pp |
| Library renewals | 42% | 18% | +24 pp |
Key takeaways
- Tracked Canadian horror sales were 27% higher in January–September 2026 than in the same months of 2025. (BookNet Canada, October 2026)
- General Horror accounted for 85% of tracked Canadian Horror library loans in the third quarter of 2025. (BookNet Canada, November 2025)
- In PRH’s March–April 2025 study of book-buying families, parents of one in four (25%) eight- to twelve-year-olds said their child enjoyed horror or scary books. (Penguin Random House, October 2025)
- PEN America recorded 87 Stephen King titles affected by U.S. public-school book bans in the 2024–25 school year. (PEN America, October 2025)
- Libraries and schools in OverDrive’s worldwide network recorded 315.9 million audiobook checkouts during 2025. (OverDrive, January 2026)
- Reading in free time was enjoyed by 36.1% of eight- to eighteen-year-olds in the National Literacy Trust’s 2026 UK survey. (National Literacy Trust, June 2026)
Find a figure
40 findings · each retains its own population and period
Download all 40 findings (CSV)Cite this page
| Finding | Population and period | Source and limitation |
|---|---|---|
| 27% higherTracked Canadian horror sales were 27% higher in January–September 2026 than in the same months of 2025. | Canada; tracked print sales, Jan–Sep 2026 vs 2025 | BookNet Canada · October 2026Sales growth, not reader prevalence. |
| 45%Gothic fiction sales in BookNet’s Canadian tracking grew 45% in the third quarter of 2026 compared with the same quarter of 2025. | Canada; tracked print sales, Q 32026 vsQ 32025 | BookNet Canada · November 2026Gothic is a separate BISAC category from Horror. |
| 85%General Horror accounted for 85% of tracked Canadian Horror library loans in the third quarter of 2025. | Canada; tracked horror library loans, Q 32025 | BookNet Canada · November 2025Share within Horror loans, not all library loans. |
| 998% aboveTracked Canadian Psychological Horror sales in April 2026 were 998% above April 2025. | Canada; Psychological Horror tracked sales, April 2026 vsApril 2025 | BookNet Canada · September 2026The report does not publish the underlying unit count; a large percentage need not mean a large market. |
| 261%Canadian library loans of Frankenstein rose 261% between May and November 2025 in BookNet’s adaptation analysis. | Canada; tracked Frankenstein library loans, May–Nov 2025 | BookNet Canada · April 2026An observed change around a film release, not a causal estimate. |
| one in four (25%)In PRH’s March–April 2025 study of book-buying families, parents of one in four (25%) eight- to twelve-year-olds said their child enjoyed horror or scary books. | Children aged 8–12 in book-buying families; parental report, March–April 2025 | Penguin Random House · October 2025Not a survey of all children;25% is the percentage equivalent of one in four. |
| 43.9%Horror was a genre enjoyed by 43.9% of respondents in the National Literacy Trust’s 2012 UK children’s reading survey. | Respondents to the 2012 children’s reading survey; Table 11 | National Literacy Trust · 2013Historical survey; not a current estimate. Table 11, page 31. |
| 11%YouGov’s 2020 Books and Reading tables record horror among the favourite fiction genres of 11% of respondents; the table does not state its fieldwork interval. | Published 2020 Books and Reading tables; fiction-preference respondents | YouGov · 2020The table does not state a fieldwork interval; not a 2026 readership estimate. |
| 87 Stephen King titlesPEN America recorded 87 Stephen King titles affected by U.S. public-school book bans in the 2024–25 school year. | U.S. public-school book-ban index,2024–25 school year | PEN America · October 2025Titles and ban instances are different measures; this is a historical school-year count. |
| 37%Fantasy was a genre bought by 37% of U.S. physical-book readers aged 18–29 in YouGov’s 2022 Profiles analysis. | U.S. physical-book readers aged 18–29; Profiles 2022 | YouGov · November 2022Adjacent-genre context; not a horror statistic. |
| 36%Word of mouth was one of the three main discovery routes for 36% of Canadian readers in BookNet’s 2025 study. | Canadian readers,2025 Leisure and Reading Study | BookNet Canada · accessed November 2026Multiple discovery routes could be selected; this is not a share of all book sales. |
| 65%In BookNet’s 2025 consumer study, 65% of Canadians wanted to know at least sometimes whether AI had been used in their books. | Canadians surveyed for the 2025 Book Consumer Study | BookNet Canada · accessed November 2026Includes content, indexing and cover copy; not a measured AI-title share. |
| 80%The 2026 State of Reading report says 80% of its surveyed readers tried a new genre during 2025. | 2026 State of Reading consumer survey and platform analysis | Scribd · December 2025The report combines survey and platform evidence; this figure is a reader self-report, not a national genre market share. |
| 67%Escaping into a book was a reading motivation for 67% of Written Word Media’s 3,589 self-selected reader-survey respondents in 2026. | 3,589 self-selected members of the publisher’s reader audience | Written Word Media · February 2026A highly engaged, self-selected reader audience; not representative of all adults. |
| 7%Only 7% of U.S. adults reported taking part in a book club during the preceding 12 months in Pew’s October 2025 survey. | U.S. adults; October 2025 survey, past 12 months | Pew Research Center · April 2026Participation, not the number of clubs; general reading context. |
| 51%TikTok was a book-discovery route for 51% of sixteen- to twenty-five-year-olds in TikTok and Morning Consult’s April 2026 UK survey. | UK respondents aged 16–25; fielded April 10–13,2026 within a 3,007-person UK 16+ survey | TikTok and Morning Consult · April 2026Commissioned platform research; self-reported discovery, not attributed sales. |
| 50%Evening was the usual reading or listening time for 50% of respondents in National Consumer Panel’s 2024 Reading Habits Survey. | Respondents to NCP’s 2024 Reading Habits Survey | National Consumer Panel · accessed November 2026Panel response, not a nationally representative estimate; distinct from late night. |
| 12.6 booksU.S. adults reported a mean of 12.6 books read wholly or partly during 2021 in Gallup’s December poll. | U.S. adults; December 2021, includes partially read books and audio | Gallup · January 2022A mean, not a typical-reader median; includes audiobooks. |
| 37.6%The 2022 federal arts-participation survey found that 37.6% of U.S. adults had read a novel or short story in the preceding year. | U.S. adults;2022 Survey of Public Participation in the Arts | National Endowment for the Arts · October 2024Fiction overall, not horror; not comparable to a count including partial books and audio. |
| more than 40%An analysis of U.S. time-use diaries found daily pleasure-reading participation had fallen by more than 40% between 2004 and 2023. | U.S. time-use diaries,2004–2023; reading for pleasure on an average day | University College London · August 2025Book, magazine, newspaper and audio/digital reading as defined by the study; not a horror-only trend. |
| 16 minutes a dayAmericans aged 15 and over averaged 16 minutes a day reading for personal interest in 2025, including people who did no reading that day. | U.S. civilian population aged 15+; all days,2025 | U.S. Bureau of Labor Statistics · July 2026An all-person daily average; not minutes among readers only. |
| 36%In CBS News’s June 2026 poll, 36% of U.S. adults said they read fewer books for enjoyment than ten years earlier. | U.S. adults; June 2–4,2026, self-comparison with ten years earlier | CBS News · June 2026Retrospective self-assessment, not a longitudinal count of books. |
| 53%The Reading Agency’s 2025 study found that 53% of UK adults described themselves as regular readers. | UK adults;2025 State of the Nation study | The Reading Agency · October 2025Reader identity, not a prescribed books-per-year threshold. |
| 30%An e-book had been read during the past year by 30% of U.S. adults in Pew’s 2021 survey. | U.S. adults; January–February 2021, past 12 months | Pew Research Center · January 2022Formats overlap; the percentages must not be added together. |
| 69%Fiction listening was reported by 69% of UK audiobook consumers in NIQ’s 2024 study. | UK audiobook consumers;2024 annual consumer study | NielsenIQ BookData · December 2024Multiple genres possible; not the share of audiobook sales that was fiction. |
| 27% more timeCanadian Kobo users spent 27% more time listening to audiobooks in 2025 than in 2024, according to Kobo’s annual report. | Canadian Kobo users; listening time,2025 vs 2024 | Rakuten Kobo · January 2026Platform-specific listening time, not all Canadian listening or unit sales. |
| 315.9 million audiobook checkoutsLibraries and schools in OverDrive’s worldwide network recorded 315.9 million audiobook checkouts during 2025. | Global library and school network; audiobook checkouts,2025 | OverDrive · January 2026Checkouts are borrowing events, not unique books or unique listeners. |
| 18%Libraries supplied the reading material for 18% of readers in the April 2022 Freckle Project survey of 667 U.S. adults. | 667 U.S. adults; Freckle Project survey, April 2022 | EveryLibrary Institute · April 2022Print and digital sources combined; historical survey, not all borrowing transactions. |
| 4,235 unique titlesThe American Library Association documented 4,235 unique titles challenged in U.S. libraries during 2025. | U.S. reported library censorship; unique titles targeted,2025 | American Library Association · April 2026Reported challenges, not a census of every restriction and not a count of copies. |
| 36.1%Reading in free time was enjoyed by 36.1% of eight- to eighteen-year-olds in the National Literacy Trust’s 2026 UK survey. | UK survey; reading enjoyment among ages 8–18,2026 | National Literacy Trust · June 2026General reading; not an estimate of children who enjoy horror. |
| 63%Public, school and classroom libraries supplied most books for 63% of U.S. children aged 6–17 in Scholastic’s eighth Kids and Family Reading Report, fielded in 2022. | U.S. children aged 6–17; eighth Kids and Family Reading Report, fielded 2022 | Scholastic · accessed November 2026General children’s reading, not horror-specific demand. |
| 31%In World Book Day’s March 2025 report, 31% of surveyed children whose parents did not identify as readers said they avoided reading as much as possible. | Surveyed children whose parents did not identify as readers | World Book Day · March 2025Association in World Book Day’s survey, not proof of a parental effect. |
| 79%Among 323 Bookstart recipient families surveyed in England, Wales and Northern Ireland from October 2025 to May 2026, 79% said they shared books and stories more with their children after support. | 323 recipient families, England/Wales/Northern Ireland; October 2025–May 2026 | BookTrust · accessed November 2026Self-reported programme outcome; not a controlled trial or a national estimate. |
| 161 million booksThe 4.7 million children in participating schools represented in Renaissance’s 2026 report read 161 million books during the 2024–25 school year. | Participating schools;2024–25 school year,4.7 million children | Renaissance · April 2026Participating-school reading activity; not a count of all U.S. children’s reading. |
| 51%Significant BIPOC content appeared in 51% of the 3,619 children’s and teen books published in 2024 and received by the U.S. Cooperative Children’s Book Center. | 3,619 received children’s and teen books published in 2024 | Cooperative Children’s Book Center · March 2025Received books, not a census; primary or significant secondary representation is included. |
| 24%Racially minoritised characters appeared in 24% of eligible UK children’s titles published in 2024 in CLPE’s Reflecting Realities survey. | 4,009 eligible UK children’s titles published in 2024 | Centre for Literacy in Primary Education · November 2025Different corpus and coding from CCBC; the two percentages are not comparable. |
| USD 2.43 billionU.S. audiobook sales revenue reached USD 2.43 billion in 2025 in the Audio Publishers Association’s annual sales survey. | U.S. publisher-reported audiobook sales revenue,2025 | Audio Publishers Association · June 2026Publisher-reported revenue, not consumer spending or a horror-only market. |
| USD 7.1 billionAdult-fiction publishing generated an estimated USD 7.1 billion of U.S. revenue in 2025 in AAP’s annual report. | Estimated U.S. adult-fiction publisher revenue,2025 | Association of American Publishers · August 2026All adult fiction, not a measured horror market size. |
| 79%Print generated 79% of UK consumer-publishing revenue in the Publishers Association’s 2025 industry summary. | UK consumer publishing revenue,2025 | Publishers Association · June 2026Revenue share, not books read, unit share or horror-only sales. |
| 35%Women aged 13–44 accounted for 35% of UK book purchases in NIQ’s January–November 2025 consumer analysis. | UK book purchases, January–November 2025; women aged 13–44 | NielsenIQ BookData · accessed November 2026Purchases across sectors and formats; not the gender composition of horror readership. |
No findings match these filters. Reset filters to restore all 40.
What do we know about horror book demand?
Canadian sales and borrowing, a children’s horror survey and historical genre preferences. These populations describe different things; they cannot be added together.
| Published finding | Scope |
|---|---|
| 27% higher · BookNet Canada | Canada; tracked print sales, Jan–Sep 2026 vs 2025 |
| 45% · BookNet Canada | Canada; tracked print sales, Q 32026 vsQ 32025 |
| 85% · BookNet Canada | Canada; tracked horror library loans, Q 32025 |
| 998% above · BookNet Canada | Canada; Psychological Horror tracked sales, April 2026 vsApril 2025 |
| 261% · BookNet Canada | Canada; tracked Frankenstein library loans, May–Nov 2025 |
| one in four (25%) · Penguin Random House | Children aged 8–12 in book-buying families; parental report, March–April 2025 |
| 43.9% · National Literacy Trust | Respondents to the 2012 children’s reading survey; Table 11 |
| 11% · YouGov | Published 2020 Books and Reading tables; fiction-preference respondents |
| 87 Stephen King titles · PEN America | U.S. public-school book-ban index,2024–25 school year |
Tracked Canadian horror sales were 27% higher in January–September 2026 than in the same months of 2025. (BookNet Canada, October 2026)
Gothic fiction sales in BookNet’s Canadian tracking grew 45% in the third quarter of 2026 compared with the same quarter of 2025. (BookNet Canada, November 2026)
General Horror accounted for 85% of tracked Canadian Horror library loans in the third quarter of 2025. (BookNet Canada, November 2025)
Tracked Canadian Psychological Horror sales in April 2026 were 998% above April 2025. (BookNet Canada, September 2026)
Canadian library loans of Frankenstein rose 261% between May and November 2025 in BookNet’s adaptation analysis. (BookNet Canada, April 2026)
In PRH’s March–April 2025 study of book-buying families, parents of one in four (25%) eight- to twelve-year-olds said their child enjoyed horror or scary books. (Penguin Random House, October 2025)
Horror was a genre enjoyed by 43.9% of respondents in the National Literacy Trust’s 2012 UK children’s reading survey. (National Literacy Trust, 2013)
YouGov’s 2020 Books and Reading tables record horror among the favourite fiction genres of 11% of respondents; the table does not state its fieldwork interval. (YouGov, 2020)
PEN America recorded 87 Stephen King titles affected by U.S. public-school book bans in the 2024–25 school year. (PEN America, October 2025)
How do readers discover and choose books?
Broader reading context, not estimates of horror’s market share. Survey recruitment and multiple-choice questions affect these results.
| Published finding | Scope |
|---|---|
| 37% · YouGov | U.S. physical-book readers aged 18–29; Profiles 2022 |
| 36% · BookNet Canada | Canadian readers,2025 Leisure and Reading Study |
| 65% · BookNet Canada | Canadians surveyed for the 2025 Book Consumer Study |
| 80% · Scribd | 2026 State of Reading consumer survey and platform analysis |
| 67% · Written Word Media | 3,589 self-selected members of the publisher’s reader audience |
| 7% · Pew Research Center | U.S. adults; October 2025 survey, past 12 months |
| 51% · TikTok and Morning Consult | UK respondents aged 16–25; fielded April 10–13,2026 within a 3,007-person UK 16+ survey |
Fantasy was a genre bought by 37% of U.S. physical-book readers aged 18–29 in YouGov’s 2022 Profiles analysis. (YouGov, November 2022)
Word of mouth was one of the three main discovery routes for 36% of Canadian readers in BookNet’s 2025 study. (BookNet Canada, accessed November 2026)
In BookNet’s 2025 consumer study, 65% of Canadians wanted to know at least sometimes whether AI had been used in their books. (BookNet Canada, accessed November 2026)
The 2026 State of Reading report says 80% of its surveyed readers tried a new genre during 2025. (Scribd, December 2025)
Escaping into a book was a reading motivation for 67% of Written Word Media’s 3,589 self-selected reader-survey respondents in 2026. (Written Word Media, February 2026)
Only 7% of U.S. adults reported taking part in a book club during the preceding 12 months in Pew’s October 2025 survey. (Pew Research Center, April 2026)
TikTok was a book-discovery route for 51% of sixteen- to twenty-five-year-olds in TikTok and Morning Consult’s April 2026 UK survey. (TikTok and Morning Consult, April 2026)
How often do people read?
Broader reading context. Books read, minutes spent and identifying as a reader are separate measures.
| Published finding | Scope |
|---|---|
| 50% · National Consumer Panel | Respondents to NCP’s 2024 Reading Habits Survey |
| 12.6 books · Gallup | U.S. adults; December 2021, includes partially read books and audio |
| 37.6% · National Endowment for the Arts | U.S. adults;2022 Survey of Public Participation in the Arts |
| more than 40% · University College London | U.S. time-use diaries,2004–2023; reading for pleasure on an average day |
| 16 minutes a day · U.S. Bureau of Labor Statistics | U.S. civilian population aged 15+; all days,2025 |
| 36% · CBS News | U.S. adults; June 2–4,2026, self-comparison with ten years earlier |
| 53% · The Reading Agency | UK adults;2025 State of the Nation study |
Evening was the usual reading or listening time for 50% of respondents in National Consumer Panel’s 2024 Reading Habits Survey. (National Consumer Panel, accessed November 2026)
U.S. adults reported a mean of 12.6 books read wholly or partly during 2021 in Gallup’s December poll. (Gallup, January 2022)
The 2022 federal arts-participation survey found that 37.6% of U.S. adults had read a novel or short story in the preceding year. (National Endowment for the Arts, October 2024)
An analysis of U.S. time-use diaries found daily pleasure-reading participation had fallen by more than 40% between 2004 and 2023. (University College London, August 2025)
Americans aged 15 and over averaged 16 minutes a day reading for personal interest in 2025, including people who did no reading that day. (U.S. Bureau of Labor Statistics, July 2026)
In CBS News’s June 2026 poll, 36% of U.S. adults said they read fewer books for enjoyment than ten years earlier. (CBS News, June 2026)
The Reading Agency’s 2025 study found that 53% of UK adults described themselves as regular readers. (The Reading Agency, October 2025)
How do people read and borrow books?
Broader format and access context. A checkout is an event, not a unique listener; platform data is not the whole market.
| Published finding | Scope |
|---|---|
| 30% · Pew Research Center | U.S. adults; January–February 2021, past 12 months |
| 69% · NielsenIQ BookData | UK audiobook consumers;2024 annual consumer study |
| 27% more time · Rakuten Kobo | Canadian Kobo users; listening time,2025 vs 2024 |
| 315.9 million audiobook checkouts · OverDrive | Global library and school network; audiobook checkouts,2025 |
| 18% · EveryLibrary Institute | 667 U.S. adults; Freckle Project survey, April 2022 |
| 4,235 unique titles · American Library Association | U.S. reported library censorship; unique titles targeted,2025 |
An e-book had been read during the past year by 30% of U.S. adults in Pew’s 2021 survey. (Pew Research Center, January 2022)
Fiction listening was reported by 69% of UK audiobook consumers in NIQ’s 2024 study. (NielsenIQ BookData, December 2024)
Canadian Kobo users spent 27% more time listening to audiobooks in 2025 than in 2024, according to Kobo’s annual report. (Rakuten Kobo, January 2026)
Libraries and schools in OverDrive’s worldwide network recorded 315.9 million audiobook checkouts during 2025. (OverDrive, January 2026)
Libraries supplied the reading material for 18% of readers in the April 2022 Freckle Project survey of 667 U.S. adults. (EveryLibrary Institute, April 2022)
The American Library Association documented 4,235 unique titles challenged in U.S. libraries during 2025. (American Library Association, April 2026)
What shapes children’s reading?
Broader children’s reading context. School, family and programme samples are not interchangeable with national surveys.
| Published finding | Scope |
|---|---|
| 36.1% · National Literacy Trust | UK survey; reading enjoyment among ages 8–18,2026 |
| 63% · Scholastic | U.S. children aged 6–17; eighth Kids and Family Reading Report, fielded 2022 |
| 31% · World Book Day | Surveyed children whose parents did not identify as readers |
| 79% · BookTrust | 323 recipient families, England/Wales/Northern Ireland; October 2025–May 2026 |
| 161 million books · Renaissance | Participating schools;2024–25 school year,4.7 million children |
Reading in free time was enjoyed by 36.1% of eight- to eighteen-year-olds in the National Literacy Trust’s 2026 UK survey. (National Literacy Trust, June 2026)
Public, school and classroom libraries supplied most books for 63% of U.S. children aged 6–17 in Scholastic’s eighth Kids and Family Reading Report, fielded in 2022. (Scholastic, accessed November 2026)
In World Book Day’s March 2025 report, 31% of surveyed children whose parents did not identify as readers said they avoided reading as much as possible. (World Book Day, March 2025)
Among 323 Bookstart recipient families surveyed in England, Wales and Northern Ireland from October 2025 to May 2026, 79% said they shared books and stories more with their children after support. (BookTrust, accessed November 2026)
The 4.7 million children in participating schools represented in Renaissance’s 2026 report read 161 million books during the 2024–25 school year. (Renaissance, April 2026)
Who appears in children’s books?
Two differently defined publishing samples. The percentages must not be treated as a US–UK ranking.
| Published finding | Scope |
|---|---|
| 51% · Cooperative Children’s Book Center | 3,619 received children’s and teen books published in 2024 |
| 24% · Centre for Literacy in Primary Education | 4,009 eligible UK children’s titles published in 2024 |
Significant BIPOC content appeared in 51% of the 3,619 children’s and teen books published in 2024 and received by the U.S. Cooperative Children’s Book Center. (Cooperative Children’s Book Center, March 2025)
Racially minoritised characters appeared in 24% of eligible UK children’s titles published in 2024 in CLPE’s Reflecting Realities survey. (Centre for Literacy in Primary Education, November 2025)
How large are the surrounding book markets?
Broader publishing context. These are total-format or adult-fiction figures, not a dollar estimate for horror publishing.
| Published finding | Scope |
|---|---|
| USD 2.43 billion · Audio Publishers Association | U.S. publisher-reported audiobook sales revenue,2025 |
| USD 7.1 billion · Association of American Publishers | Estimated U.S. adult-fiction publisher revenue,2025 |
| 79% · Publishers Association | UK consumer publishing revenue,2025 |
| 35% · NielsenIQ BookData | UK book purchases, January–November 2025; women aged 13–44 |
U.S. audiobook sales revenue reached USD 2.43 billion in 2025 in the Audio Publishers Association’s annual sales survey. (Audio Publishers Association, June 2026)
Adult-fiction publishing generated an estimated USD 7.1 billion of U.S. revenue in 2025 in AAP’s annual report. (Association of American Publishers, August 2026)
Print generated 79% of UK consumer-publishing revenue in the Publishers Association’s 2025 industry summary. (Publishers Association, June 2026)
Women aged 13–44 accounted for 35% of UK book purchases in NIQ’s January–November 2025 consumer analysis. (NielsenIQ BookData, accessed November 2026)
Methods
We checked 43 candidate findings and kept 40 from 40 original publication pages, representing 30 organisations. We excluded an inconsistent survey cohort, a poorly matched genre-ranking result and a redundant general-reading finding. Each retained number was checked against its first publisher; historical results remain labelled with their measurement period.
The opening comparison uses every Gothic and all-fiction growth rate in BookNet’s Q3 2026 report: sales, loans and renewals. We subtract each published all-fiction percentage from its Gothic counterpart. The inputs are rounded reported rates, so the gaps are descriptive percentage-point differences, with no significance test or causal claim. Sales and library populations remain separate.
The curated table is a compilation, not a combined survey. No average across surveys is calculated. Undated sources show an access date; source dates and fieldwork dates are kept separate. Next review: .
Cite this page
HorrorBooks editorial. “40 Horror Book and Reading Statistics (2026).” Published and checked 5 November 2026. https://horrorbooks.co/new-horror-books/statistics/
The downloadable compilation and our growth comparison are available under CC BY 4.0 with credit. Cite the original publication when quoting its finding; its source material retains its own rights.
Sources
- BookNet Canada: Horror and Gothic (October 2026)
- BookNet Canada: Horror and Gothic (November 2026)
- BookNet Canada: Horror and Gothic (November 2025)
- BookNet Canada: Horror and Gothic (September 2026)
- BookNet Canada: Horror and Gothic (April 2026)
- Penguin Random House: Horror and Gothic (October 2025)
- National Literacy Trust: Horror and Gothic (2013)
- YouGov: Horror and Gothic (2020)
- PEN America: Horror and Gothic (October 2025)
- YouGov: Choosing books (November 2022)
- BookNet Canada: Choosing books (accessed November 2026)
- BookNet Canada: Choosing books (accessed November 2026)
- Scribd: Choosing books (December 2025)
- Written Word Media: Choosing books (February 2026)
- Pew Research Center: Choosing books (April 2026)
- TikTok and Morning Consult: Choosing books (April 2026)
- National Consumer Panel: Reading habits (accessed November 2026)
- Gallup: Reading habits (January 2022)
- National Endowment for the Arts: Reading habits (October 2024)
- University College London: Reading habits (August 2025)
- U.S. Bureau of Labor Statistics: Reading habits (July 2026)
- CBS News: Reading habits (June 2026)
- The Reading Agency: Reading habits (October 2025)
- Pew Research Center: Formats and access (January 2022)
- NielsenIQ BookData: Formats and access (December 2024)
- Rakuten Kobo: Formats and access (January 2026)
- OverDrive: Formats and access (January 2026)
- EveryLibrary Institute: Formats and access (April 2022)
- American Library Association: Formats and access (April 2026)
- National Literacy Trust: Younger readers (June 2026)
- Scholastic: Younger readers (accessed November 2026)
- World Book Day: Younger readers (March 2025)
- BookTrust: Younger readers (accessed November 2026)
- Renaissance: Younger readers (April 2026)
- Cooperative Children’s Book Center: Representation (March 2025)
- Centre for Literacy in Primary Education: Representation (November 2025)
- Audio Publishers Association: Publishing context (June 2026)
- Association of American Publishers: Publishing context (August 2026)
- Publishers Association: Publishing context (June 2026)
- NielsenIQ BookData: Publishing context (accessed November 2026)